In the past, men have been known to be the main spearheads in initiating and growing big businesses. The women on the other hand, venture into smaller types of businesses such as managing a kiosk or a shop. But in present day, there seem to have been a twist to this as more and more women are beginning to step up to show that they too are a force to reckon with when it comes to starting up and growing a successful business. One notable Nigerian businesswoman is Mrs Folorunsho Alakija with a net worth of about 1.74 billion USD (according to Forbes, 2016).
Here are 4 things we think you should know as a woman before starting your own empire:
- Stay Determined
It is one thing to come up with wonderful business ideas and it’s another to stay focused and true to it. There are a lot of factors that contribute distracting you and making you deviate from your cause; relationships, family pressure, peer group, etc. but it is important never to forget why you started in the first place.
- Get a Mentor/Model
No matter the path you’ve chosen as regards starting a business, there’s always someone somewhere who’s embarked on that same journey. Find somebody who inspires you, know their process story, this would always remind you that they started from somewhere and provide direction. Learn from them, their experiences, their mistakes and their triumphs. You don’t have time to repeat their mistakes.
Oh yeah, this sounds like a broken record. But hey, this can never be over emphasized. There are a lot of things clamoring for our finances, let’s get petty a little ‘lol’. Things like the Mac lipstick, Blackup powder and foundation, Tiffany Amber dress, Mango bags, those expensive ‘asoebi’ laces and so much more. Learn to save. Identify the things most important to you. Do not miss-use your savings, they can help birth more businesses, they can go a long way, wait till the savings is so much before we start all that vanity. Do not be carried away with your huge profit margins.
- Maintain the Right Attitude
Your biggest competition isn’t the woman who is into same business as you, your biggest competition is ‘You’. The right attitude attracts and retains your customers, encourages your customers to refer you to other prospects, the right attitude keeps you at the top of your game.
There are other factors that contribute to becoming ‘a successful business woman’ but these four are about the most important. Was this helpful? Share your thoughts with us in the comments area